Portfolio

Objective:

• Boost brand awareness and engagement for official suppliers and partners through strategic alignment with communications, events, in-person activations and online campaigns.
• Establish numerous touch points connecting brands with members, fostering regional activations and a cohesive partnership network.

My Role:

• Developed communication strategies for brand activation.
• Collaborated with internal and external stakeholders to lead social media campaigns, giveaways and pilot programs like direct email distribution.
• Enhanced action and awareness through athlete influences, creating media kits, toolkits and exploring spokesperson avenues.
• Managed collaborations with automotive partners for experiential activations at ski resort plazas, orchestrating engaging activities and highlighting vehicles.

Results:

• Activated the substantial potential for brands to connect with a vast audience by highlighting the organization's influence over at least 5 million students annually.
• Activated 50 agreements with Official Supplier companies representing 67 brands from a marketing and communications standpoint, reinforcing solid partnerships.
• Enhanced media visibility and increased brand recognition and trust among members, solidifying the organization's pivotal role in the snowsports industry.
• Gained significant momentum in regional branding events, drawing increased participation.

Aligned experts to ensure authentic snowsports content. Volkswagen managed technical production.

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Aligned experts, scripted to screen, ensuring authentic snowsports content. PSIA-AASI managed technical production.

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‍Coordinated all on-site activation details. Volkswagen managed technical production.

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