Portfolio

Objectives:

• Foster engagement across multiple channels to achieve defined organizational goals.
• Conduct a social media analysis and execute a marketing plan to enhance online presence.
• Initiate a pilot program targeting millennials for increased membership and engagement.
• Formulate a comprehensive social media crisis management plan.

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My Role:

• Executed a comprehensive social media audit and marketing plan, enhancing member engagement and driving traffic to branded content.
• Led the creation of two impactful paid and organic social media campaigns, contributing to new member lead generation.
• Created online toolkits that supported the ad campaigns, providing free recruitment and public awareness resources for member schools and prospective instructors.
• Crafted compelling content tailored for short-form media and video platforms, ensuring a stand-out brand presence.
• Secured and maintained a $10,000 Google Ad Grant for Non-Profits and launched Google Ad and SEO strategy.
• Benchmarked and monitored social media activity, which laid a foundation for continued growth and engagement.

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Results:

• Achieved 500% minimum growth in social media followers across actively managed channels, including Facebook, X (formerly known as Twitter) and YouTube:
• ‍Facebook: 1,120 to 17,500+
• X (formerly known as Twitter): 230 to 5,000+
• YouTube: 230 to 17,200+
• Successfully launched Instagram, LinkedIn, and TikTok channels.
• Launched the #snowpros hashtag, fostering expanded engagement and community involvement.
• Played a key role in generating new member leads and driving $20,000 in additional dues revenue.
• Secured over 263,000 impressions through Google Ads campaigns during the 2021-22 season, resulting in more than 35,000 clicks to the organization's website.

Led efforts to organize and streamline all social channels.

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Led all creative and content efforts for public awareness toolkit.

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Led all creative and content efforts for member recruitment toolkit.

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