Portfolio

Objective:

• The primary goal was to establish a content partnership with REI for their YouTube "expert series" on skiing and snowboarding.
• In this role, I aimed to create a diverse catalog of engaging instructional videos, fostering a community of learners through social media sharing.

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My Role:

• Recognizing PSIA-AASI’s limited resources and the audience reach challenge, I initiated and developed a strategic partnership with REI, tapping into their expansive social following.
• Collaborated closely with PSIA-AASI's National Team members, ensuring the selection of subject matter experts for the series, which guaranteed authenticity and expertise in skiing and snowboarding content.
• Orchestrated agreements for the content development process, worked with subject matter experts and production teams from scripting, video production, insurance and forest service permits, to ensure alignment with the educational objectives and overall accuracy. REI handled the technical production aspects.

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Results:

• The "expert series" topped the awareness and audience reach challenge and secured over 8.8 million views on YouTube, reflecting its widespread impact.
• The collaboration boosted REI's standing as a leading authority in outdoor education, simultaneously broadening the visibility and influence of PSIA-AASI.
• Relationships were strengthened with industry experts and organizations, solidifying PSIA-AASI's position for its membership and the snowsports industry as collaborative leaders in the snowsports community.

‍Aligned experts, scripted to screen, ensuring authentic snowsports content. REI managed technical production.

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Curated and organized insightful podcast discussions on the collaboration between REI and PSIA-AASI.