Portfolio

Objective:

• Cultivate an inclusive culture within the snowsports education industry through the organization's educational lens.
• Transition from dialogue to tangible actions to drive strategic support.

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My Role:

• Collaborated with the CEO and the board member chairing the task force.
• Managed all day-to-day aspects listed below.

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Results:

• Advocacy team formed and targeted programs created that drove a cultural shift towards inclusivity conversations and actions.
• Education programs reached more than 1,000 educational leaders, fostering grassroots conversations on inclusion.
• The "Women Belong on the Mountain" report catalyzed ongoing initiatives addressing gender-specific challenges in the snowsports industry and outdoor recreation.
• A modest 2% increase signals tangible progress, promoting member comfort in self-identification and fostering diversity within the organization.
• Updated certification standards prioritized people-skill fundamentals for a welcoming learning environment.
• Inclusion now serves as a central focus beyond branding and is embedded in the organization's Ends (strategic plan) for sustained leadership and financial commitment.

Led creative direction.

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Pitched article to secure coverage for the organization.

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