Portfolio

Objectives:

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Strengthen Brand Experience and Consistency:

• Revisit and enhance the current brand strategy.
• Focus on foundational elements such as logos, colors, fonts, and taglines.
• Reinforce brand consistency across national and divisional communication channels.

Empower Regions with Branding Toolkit:

• Develop and provide a comprehensive branding toolkit for regions.
• Encourage adherence to brand standards for stronger messaging and increased regional awareness.
• Foster brand consistency to amplify the impact of communications.

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My Role:

• Led collaboration with nine regions and a branding agency to build, approve and strategically elevate the brand.
• Created an ongoing marketing and communications advisory group, managed two website redevelopments and executed brand content and style guides to ensure consistent branding across all channels.
• Oversaw the development of an online toolkit, including ads, brand standards, email templates and a portal for printed items.

Results:

• Implemented brand content and style guides, resulting in a 30% boost in membership engagement.
• Achieved a more unified identity, enhancing brand consistency across all regions.
• Developed a social media style guide and expanded the online communications toolkit.
• Enabled regions, member schools and members to access a comprehensive online toolkit, promoting affiliation with the organization and driving awareness through consistent brand use.

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Led collaborative efforts and multiple reviews with nine chapters, staff and a branding agency.

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Led all parts of this project, from conceptualization to content creation and oversaw entire creative process.