Portfolio

Objective:

• Position these organizations as a thought leader and secure coverage in key outlets.
• Enhance media visibility and increase brand recognition and trust among key stakeholders.

My Role:

• Advised leadership during crises, served as spokesperson, and orchestrated targeted media tours.
• Created annual plans aligning with advocacy goals, counseled leadership, wrote press releases and shaped industry positions.

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Results:

• Achieved an impressive 60% increase in media outreach, exceeding traditional outreach goals.
• Secured high-profile coverage, resulting in features on CNN, Good Morning America and the Wall Street Journal.
• Elevated one company's reputation as an authoritative voice, enhancing brand recognition and trust among stakeholders.

Media Tour Impact:

• During a New York media tour, the article on sippy cups below made the front page of The Wall Street Journal, further amplifying reach and establishing the company as a prominent voice.
• Leveraging my role, I secured our media spokesperson on Good Morning America, providing a platform for widespread discussion.
• The media tour's success, resulting in front-page coverage and a feature on Good Morning America, showcased the effective execution of a strategic media outreach approach.
• These achievements contributed to the company's influence, elevating standing as a thought leader on critical issues in the industry.

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For below items: Directed comprehensive media relations efforts, including journalist preparation and spokesperson training.

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