Portfolio

Publishing

Overview:

I led a digital publications strategy and created a comprehensive approach for enhanced learning experiences.

Enhance instructor resources with a digital-first approach, incorporating video for a comprehensive learning experience.
Ensure accessibility on multiple devices, including a free app for Apple, Android, and Kindle Fire users.

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Served as cross-departmental project lead and led cross-functional internal and external teams.
Managed design and development, conducted print analysis, implemented optimizations and negotiated cost-effective contracts.
Created digital publications and app, leading strategy and development.
Integrated videos into magazine and manuals, allowing users to download publications for offline viewing and convenient mobile review.

In two years, achieved a 53% sales increase and generated over $600,000 in new non-dues revenue.
The digital-first approach streamlined access, allowing instructors to save time, personalize learning, and access to mobile resources.
Manuals, available in print and digital versions, catered to diverse preferences and promoted a comprehensive approach to learning.
Digital editions offer exclusive video content, accessible through QR codes and Tiny URLs for people preferring the print version.

"I just purchased the new Alpine Technical Manual and, after a short look through, all I can say is WOW! I have not bought any educational info from PSIA in a long time because I didn’t enjoy trying to decipher it. This is totally different; very clear, readable, and very well illustrated. I am excited to study it." Michael H.

"Wow! The new Alpine Technical Manual is the best version yet. The use of the QR codes to link video clips is awesome. What a great use of technology! The video clips should really benefit the new instructor to visually see the movements as you read. I have read every manual since 1966 and this one is really a standout. Great job and congratulations to everyone involved in the development of this manual." Thomas H.