I'm a senior-level director.
With 15+ years of experience in communications, marketing and public relations,
and an education in management, communications, and digital design,
I bring a unique blend of skills and passion to any team.
and an education in management, communications, and digital design,
I bring a unique blend of skills and passion to any team.
About
My background is in:
- Strategic Marketing and Communications Planning
- Website Management and Social Media
- Digital Marketing and Communications | Content Strategy
- Brand Strategy and Reputation Management
- Media Relations and Public Relations
- Managing Agencies (so they feel like a partner, not a vendor)
- Fundraising and Grant Management
- Publications Management
- Marketing Research
- Email Marketing and Copywriting
- Volunteer Management and Training
- Sponsorship Management and Activation
- Association, Healthcare & Outdoor Industries
Testimonials
What They Are Saying
We had the pleasure of working with Sue and her team on a social marketing and community management project that she had outlined. Sue made our work so easy because of her excellent communication skills and ability to get a large group of creative people to focus on objectives, follow through on assignments, and meet deadlines--no easy task.
Her weekly content meetings were run efficiently and Sue's ability to communicate with influence was evident in getting both inside staff and outside contractors to willingly come together and achieve the goals we had set week after week.
Sue is professional, creative, and very efficient. I hope to work with her again in the future!
Gina Schreck
Founder of The Village Work, Wellness & Event Space
Founder of The Village Work, Wellness & Event Space
Working for Sue was an extremely positive experience. She is able to adjust her management technique depending upon the situation --at times some projects required more detailed and hands-on direction, while other times I was encouraged and empowered to work independently. She truly was a coach as a well as a team leader and allowed her PR team to grow in knowledge and experience - helping us achieve the next level of our careers. I enjoyed learning from her and value my experience reporting to her.
Jennifer Starkey
Director of Public Affairs & Engagement at City of Webster Groves
Director of Public Affairs & Engagement at City of Webster Groves
During her tenure, Sue established PSIA-AASI’s brand standards, directed the numerous communication strategies to our 33,000 members through multiple channels and produced successful campaigns that resulted in increased membership. Of note, Sue was instrumental in supporting many efforts for our organization in areas of social justice including the creation of our member scholarship program and the Equity and Inclusion Committee. Our tri-annual 32 Degrees Magazine publication would not be the industry leading publication that it is today without Sue’s leadership. I believe that Sue would be an asset to any organization.
Peggy Hiller
Former CEO, Professional Ski Instructors of America – American Association of Snowboard Instructors
Former CEO, Professional Ski Instructors of America – American Association of Snowboard Instructors
I was fortunate to work with Sue for more than five years at PSIA-AASI. Working with Sue helped me build my professional confidence so I could develop my skills to meet my career goals. She is a thoughtful and empathetic leader who believes in the value of a strong and cohesive team. As a manager, she delegates responsibilities clearly and provides the tools for her team to succeed. Sue sets clear expectations, and is always available to help coach or answer questions.
Working with Sue taught me to always look for ways to improve, and NOT SIMPLY TO FOLLOW THE STATUS QUO. She consistently reassesses policies and procedures to ensure they are still the best practices to accomplish organizational goals. A lifelong learner, Sue is committed to continuing education. She understands how quickly technology changes and views new systems as a tool to benefit workflows.
Katrina Brinkerhoff
Annual Giving and Events Manager, Eagle Land Trust
Annual Giving and Events Manager, Eagle Land Trust
Sue provided staff support to two committees I chaired at the Forum. She was the ultimate professional, dedicated, detail-oriented and proactive. Her knowledge, preparation and ability to see ahead made my job easy. I am sure that Sue will be successful in her next job but we will definately miss her at the Forum.
Adrian Hochstadt
Chief Executive Officer at Veterinary Medical Association
Chief Executive Officer at Veterinary Medical Association
I had the pleasure of working on Sue's team for three years. She is an encouraging, supportive and detail-oriented manager who approaches each project with positivity and dedication. She excels at nurturing her team members' strengths and leveraging them for the betterment of the organization. She is also very knowledgeable about the association industry and was an invaluable mentor to me as an industry newbie.
Jess Mean
Product Strategy Lead, Endava
Product Strategy Lead, Endava
Sue was my director while I worked as a media relations specialist for the Academy of General Dentistry (AGD). During that time, Sue proved to be extremely professional, pleasant and knowledgeable and I learned a great deal working with her. She was not only dedicated to ensuring the AGD’s public relations program was successful, but that her team was successful as well. Sue is a great person to work with. She exhibits integrity, takes pride in her position and is a team player. I highly recommend Sue and would be glad to work with her again.
Joshauna Nash
Communications Manager, NiSource
Communications Manager, NiSource
I had the pleasure of collaborating closely with Sue for six years. Her creative vision, strategic leadership, and direct and sincere candor aligned well with my work style and complemented our senior leadership team.
I highly recommend Sue for marketing, communications, public relations, or similar leadership roles. She'll bring a unique and fun blend of skills, passion, and a collaborative spirit to a team. Her proven track record, commitment to managing others, and focus on inclusion make her an invaluable asset.
She can boost an organization's performance to meet its strategic goals. Her content strategy, digital marketing, and publishing work increased our engagement and NPS scores. When we worked together, her deep understanding of our membership segments combined with her strong work ethic, and financial judgment left a positive mark on our association.
What sets Sue apart is her ability to translate ideas into actionable plans. I saw this in her leadership of social responsibility initiatives, such as an inclusive scholarship partnership and establishing our education foundation committee and global scholarship program.
Nicholas Herrin
Senior Vice President of Snowsports - Boyne Resorts
Senior Vice President of Snowsports - Boyne Resorts
